If the biz becomes unpredictable, perhaps the Moat has been breached. In that case, by Rule#1 definition, is no longer wonderful and we sell it.
When to Sell:
1. The Biz Has Ceased to Be Wonderful
There r only 2 reasons a biz can change from wonderful to not so wonderful:
(a) an Outside Attack
(b) an Inside Traitor
2. The Market Price Is Above the Sticker Price
Guideline for rebuying a business:
Buy back when it drops 20% below sticker price.
Great businesses have 20% price changes all the time.
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